Chinese brand "Shenpu" alcoholic chocolate is loaded with "new wine"
On the occasion of its 30th anniversary in 2022, Puxin Chocolate brand introduced strategic investment, implemented a series of major actions such as brand upgrading, product value upgrading, and packaging image upgrading, and launched fashionable new-flavor products such as "Maotai-flavor 30 Liquor Heart Dark Chocolate", "Cherry Alcoholic Sparkling Wine Heart Dark Chocolate" and "Golden Rum Heart Dark Chocolate", planting Shanghai style, inheriting classics, embracing the new generation of consumption, and putting "new" on old brands.
The development of chocolate market is an excellent reflection of economic globalization. At present, the size of chocolate market in China is about 40 billion yuan. "In the world chocolate community, there should be a place for Chinese chocolate brands! In the Shanghai manufacturing brand system, there should also be a place for chocolate brands! I hope that with the phoenix nirvana of Shenpu, an old brand in Shanghai, I can make up this sweet jigsaw puzzle with strategic significance! " Cui Wenzhong, an investor of Shanghai Shenpu Food Technology Co., Ltd. said this.
Chocolate loaded with "new wine", from niche market to Z-generation mass consumer market
Updating the brand LOGO, packaging and upgrading the wine-hearted … Shenpu is building a brand-new wine-hearted chocolate system with three brand-new chocolates as a new starting point. According to the official product packaging disclosed by the reporter, today's image is higher in value and more fashionable, showing the brand's attitude and determination to embrace young consumers.
"The highest quality wine product of the world's representative wines is Jiuxin". With this strategic commanding height concept, Shenpu chocolate is filled with "advanced new wine", which also incorporates the rich connotation of wine culture. Maotai-flavor liquor is the most sought after liquor in China at present, and a delicious "dark chocolate with sauce-flavor 30 wine heart" which represents Chinese liquor culture and consumption trend comes into being. Rum-flavored chocolate is a traditional classic and popular taste in the world. Shenpu uses dark chocolate made from Cuban golden rum, which is delicious and exotic in the Caribbean.