Mars Bets Big on China’s $2.8B Chocolate Market with Trü Frü: Is Freeze-Dried Fruit the Next Snacking Craze?
Mars—the company behind Dove and Snickers—is bringing a new style of snacks to China. The company recently brought its new brand Trü Frü to Sam’s Club China, launching a new product: Freeze-Dried Orange Slices Covered in White Chocolate. It quickly became one of the top 6 bestselling chocolates at Sam’s Club, selling over 5,000 boxes a week.
Mars bought Trü Frü in 2023. After the purchase, the popular US brand started selling around the world and growing very fast.
Made for Local Customers
Instead of just selling American products in China, Trü Frü made a new product specially for Chinese consumers.
They chose famous Zigui navel oranges from China. They use only the best middle slices of fresh oranges, freeze-dry them, and cover them with smooth white chocolate. On its main website, Trü Frü usually uses berries, mangoes, bananas, and pineapples. Using oranges is a fresh, local idea.
Why Fruit + Chocolate?
The mix of fruit and chocolate gives shoppers both great taste and a healthy choice:
①Better Texture: Freeze-dried fruit gives a crunchy and fresh bite that is more exciting than plain chocolate.
②Healthier Image: Fruit makes the snack feel more natural and lighter. This attracts young customers who care about simple ingredients and healthy living.
How to Produce It: G&D Cold-Press Shell Technology
Making high-quality snacks like this in large amounts is not easy. It needs advanced technology.
Industry experts point out that this product uses Cold-Press Shelling Technology. This modern method first shapes the outer chocolate shell using a cold press machine, and then fills inside with dried fruit or soft cream.