The Ferrero Group has announced a new eco-designed box for its iconic Ferrero Rocher range of chocolates.
Two years after the company announced its commitment to make 100% of its packaging usable, recyclable or compostable by 2025, the new Ferrero Rocher eco-designed boxes are being rolled out, made from polypropylene(PP), which enables easier recycling globally, the company said.
In addition, the new boxes contain 40% less plastic for the 16-piece bowes, and 38% less plastic for the 30-piece boxes. The boxes also have at least 30% lower carbon footprint and, when recycled, have an even lower climate impact-reaching a 70% lower carbon footprint versus the previous box.
Ferrero Rocher estimates it will save approximately 2,000 tonnes of plastics globally in its first year, once the implementation of the new eco-designed boxes is complete across the entire Ferrero Rocher box portfolio.
The R&D team at Ferrero worked with leading materials expert Milliken and trialled over 29 different plastic resins.