Kit Kat (stylised as KitKat in various countries) is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom. It is produced globally by Nestlé (which acquired Rowntree's in 1988),[1] except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company (an agreement Rowntree's first made with Hershey in 1970).[2]
The standard bars consist of two or four pieces composed of three layers of wafer, separated and covered by an outer layer of chocolate. Each finger can be snapped from the bar separately. There are many flavours of Kit Kat, including milk, white, and dark chocolate.
The original four-finger version of the bar was developed after a worker at Rowntree's York factory put a suggestion in the recommendation box for "a chocolate bar that a man could take to work in his pack up".[3] It was launched in September 1935 in the UK as Rowntree's Chocolate Crisp, and the later two-finger version was launched in 1936. It was renamed Kit Kat Chocolate Crisp in 1937, and just Kit Kat after World War II.[4]
Since making its first television appearance in a UK advertisement in 1958, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat".[4][5][6] Since 1986 in the U.S., the jingle used in television advertisements has been "Gimme a break, Gimme a break, Break me off a piece of that Kit Kat bar!"[7]
Kit Kat bars are produced in 16 countries by Nestlé: Brazil, Mexico, United Kingdom, Canada, Australia, New Zealand, South Africa, Germany, Russia, Japan, China, Malaysia, Thailand, India, Turkey, United Arab Emirates, Bulgaria, and Algeria. Kit Kat bars in the United States are produced under licence by The Hershey Company, a Nestlé competitor, due to a prior licensing agreement with Rowntree. The year 2003 was a turning point for the Kit Kat bar as well as the confectionery industry in general. The popularity of low carb diets, and the push to healthier eating stifled sales growth in many parts of the world. In addition, fierce competition from Cadbury's newly formed Dairy Milk superbrand also contributed to Kit Kat sales decreasing considerably in its home market of the UK, and threatened to depose it from its No.1 position.[19][20] The solution adopted by Nestlé and others was to increase dramatically the number of new and unique variations of their confections and market them as limited or special editions, usually only available for a few months at a time so as not lose sales of their standard products.[21] The strategy initially reversed the decline of the Kit Kat[22] and has been adopted worldwide by Nestlé, Hershey, Mars, and others with similar success.[23][24] This has resulted in many new flavours and varieties of the Kit Kat and other confections appearing globally since then.
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But for successful kitkat production,the wafer quality is very very important.The wafer should not be broken so that for easy feeding.
This kind of wafer is recommended.
Recently,we completed the kitkat production line installation in Peru.
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