What is the "Dubai chocolate" that once sold at exorbitant prices?
When it comes to "Dubai Chocolate", many people will first think of Patchi, a high-end chocolate brand from Lebanon, which is known as "Hermes" in chocolate and "Rolls Royce" in dessert industry. Although its origin is not Dubai, Patchi's status in Dubai is very high, which is equivalent to China's moon cakes, and gifts must be bought on holidays.
Patchi chocolate has exquisite packaging and rich taste, which is inseparable from the founder's idea of insisting on using top-grade cocoa bean raw materials, so that consumers can feel instant, sweet but not greasy happiness when tasting chocolate, and the mellow aroma of cocoa can last for a long time. In particular, Patchi's sugar content is relatively low, and even in the hot Dubai, it can maintain the characteristics of stable shape and not easy to melt.
However, it is another young brand, Fix Dessert Chocolate, that has really made the name "Dubai Chocolate" resound around the world recently. Unlike Patchi, Fix is a niche brand with a history of only a few years, which originated from a couple's family workshop. There are no luxurious storefronts and overwhelming advertisements. Fix has won a large number of fans in Dubai and even around the world with its unique creativity and handmade production technology.
Its star product, Knafeh pistachio chocolate, is a perfect combination of traditional Arabic desserts and modern chocolate, and its unique new method attracts many baking lovers in China.
Whether Patchi or Fix, they can give people a unique taste enjoyment. Patchi's chocolate skin is crisp and hard, and the inside is rich in sandwiches, which are both soft and rich in chocolate, and are both satisfying and not greasy. Fix's Knafeh pistachio chocolate is famous for its unique color matching and rich layering. Pistachio nuts and Kunafa noodles in the stuffing interweave a crunchy texture in the mouth, and each bite is the ultimate tease to the taste buds.
Patchi and Fix's chocolates can stand out in the market and enter the Chinese people's field of vision. In addition to their grasp of quality control and unique taste, they also have their precise positioning and marketing methods. Patchi's exquisite packaging and high-end pricing screen out the most suitable consumers; Fix, on the other hand, further enhances the scarcity and sense of value of its products through limited supply and handmade gimmicks. This perfect combination of limited quantity and high-end not only satisfies consumers' pursuit of quality, but also stimulates their desire to buy.